Modern Fashion Designed With Purpose | Kenneth Cole

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A Letter from Kenneth

With 1 in 4 people directly impacted by a mental health condition, and 4 in 4 affected, mental illness is arguably the worst public health crisis of all time.

The biggest challenges we face are neither visible nor tangible. They are the widespread debilitating preconceptions surrounding mental health conditions, also known as stigmat

To make a meaningful, predictive, and quantifiable impact on this crisis, I co-founded The Mental Health Coalition bringing together the leading experts and advocates to act as one. A powerful collaboration of brilliant minds and big hearts, all with a united agenda: make mental health care accessible and acceptable; make the unquantifiable measurable and treatable; and make everyone, everywhere understand that it's OK to not feel OK.

Through our additional partnerships with some of the most popular tech platforms, over 550,000 Americans now, for the first time, value the importance of their mental health and openly declare their willingness to seek support. Specifically, people's opinions about stigma were changed measurably, allowing life-changing resources to be significantly more accessible and scalable.

A robust META case study of our recent campaigns found a significant increase in people's understanding of their own emotional well-being and increased their willingness to find the vital resources they needed. The study showed that for every dollar spent, we changed how 2 people perceive mental health conditions and reached 63 other people with life-saving resources. For example, with just $10,000 we changed the perceptions of almost 20,000 people and reached 630,000 people with the resources they needed.

Through our combined passion, application, execution, and reach, we will continue to open people's minds, expand their horizons, and in turn, save lives.

We still have a lot to do, but with your support, we're sure we can do more for many living with a mental health condition than has ever been done before.

Yours faithfully,

Modern Fashion Designed With Purpose | Kenneth Cole

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